Featured on Channel 9… See marketing campaigns that worked!

by: Ewan Watt 2.5 min read

I hope this blog will provide you with some inspiration for 2020!


Below we feature 6 campaigns that have seriously worked in the past 2 months.

To run a truly successful marketing campaign, you need a dedicated team to deliver the results. Everything needs to work in harmony:

  • Having a stretch sales target (forecasting success)
  • Knowing exactly where you think the extra sales will come from
  • Identify the best digital marketing channels for your audience
  • Knowing how many website visitors you need to hit target
  • Great creative which is consistently promoted online
  • Regular & Intense Monitoring to know what is working and what is not

I’m really proud of the latest work from our awesome team at ROI:


Christmas in a Box Campaign

As featured on Channel 9! See here

RECORD 🥇 Year on Year Sales Increase 

Fabulous Catering has been a great and loyal client of ROI for over 10 years.


What worked:
 Brilliant product idea from the team at Fabulous Catering
 2 step landing page, converting at 20% +
 Cut through messaging with min price point in the ad copy


Burgess Rawson 100% Success Rate

$78 Million in Sales 💰

Read about the results of our work:

7-Eleven nets $78 million from sell-off of 15 service stations

What worked:
✔ Great product & sales performance
✔ High converting feature campaign web page
✔ Accelerated re-marketing close to auction time
✔ Targeted & diverse keyword selection which matched buyer profile


Retail Black Friday Sales

334% Sales Increase 💰

Year on Year for Black Friday! 


What worked:
✔ Facebook targeting to any user which had added a product to their shopping cart the last 180 days
✔ Facebook targeting of anyone that had viewed selected products on their website the past 180 days, with targeted message and limited offer
✔ Sticky Footer on the website with clear messaging


Luxury Property Campaign

$350k above reserve 🏠

See the Multi Million property here…


What worked:
✔ Great brief from agent anticipating what profile of buyer would buy the property (created competition)
✔ Weekly campaign reviews on which audiences had highest % of repeat visitation
✔ Facebook to reach new audiences, google re-marketing to convert into active buyers


Black Friday Campaign

Biggest Sales Results

Year on Year for Black Friday Campaigns



What worked:
✔ Great product planning by the team at Buy Direct Online
✔ Segmenting B2B from B2C audiences to increase average order value
✔ Intense email messaging & updates over a 72 hour period


FOMO Marketing Campaign


Warehouse stock sales increased in just 5 days 💸

See the Limited Stock Landing Page here…


What worked:
✔ FOMO email & facebook re-targeting campaign
✔ FOMO High converting landing page
✔ Sales segmenting leads by delivery date



Do you want to accelerate the sales of your business in 2020?

We have an outstanding and accountable campaign team that bring your best marketing ideas to life.


Just drop us a note at [email protected] or call up for a chat on 03 9888 4400

Next Article

Want to be digital-ready for 2021? Get a Free Technical Website Audit